Privacy Policy

This Privacy Policy governs the manner in which The Firing Line Gun Range & Cartridge Co, INC. collects, uses, maintains and discloses 
information collected from users (each, a “User”) of The Firing Line Gun Range & Cartridge Co, INC. (“Site”). This privacy policy applies to the Site 
and all products and services offered by The Firing Line Gun Range & Cartridge Co, INC.

Personal identification information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, 
when Users visit our site, register on the site, place an order, fill out a form, and in connection with other activities, 
services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email 
address, mailing address, phone number, credit card information and verification. Users may, however, visit our 
Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such 
information to us. Users can always refuse to supply personal identification information, except that it may prevent 
them from engaging in certain Site related activities.

Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-
personal identification information may include the browser name, the type of computer and technical information 
about Users means of connection to our Site, such as the operating system and the Internet service provider utilized 
and other similar information.

Web browser cookies
Our Site may use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for 
record-keeping purposes and sometimes to track information about them. User may choose to set their web browser 
to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not 
function properly.

How we use collected information
The Firing Line Gun Range & Cartridge Co, INC. may collect and use Users personal information for the following purposes:

- To improve customer service
Information you provide helps us respond to your customer service requests and support needs more efficiently.

- To improve our Site
We may use feedback you provide to improve our products and services.

- To process payments
We may use the information Users provide about themselves when placing an order only to provide service to that 
order. We do not share this information with outside parties except to the extent necessary to provide the service.

- To run a promotion, contest, survey or other Site feature
To send Users information they agreed to receive about topics we think will be of interest to them.

- To send periodic emails
We may use the email address to send User information and updates pertaining to their order. It may also be used 
to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will 
receive emails that may include company news, updates, related product or service information, etc.

How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against 
unauthorized access, alteration, disclosure or destruction of your personal information, username, password, 
transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication 
channel and is encrypted and protected with digital signatures. Our Site is also in compliance with PCI vulnerability 
standards in order to create as secure of an environment as possible for Users.

Sharing your personal information
We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated 
demographic information not linked to any personal identification information regarding visitors and users with our 
business partners, trusted affiliates and advertisers for the purposes outlined above.

Changes to this privacy policy
The Firing Line Gun Range & Cartridge Co, INC. has the discretion to update this privacy policy at any time. When we do, we will revise 
the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to 
stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree 
that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms
By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, 
please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be 
deemed your acceptance of those changes.